Who are we?

We create communication strategies where your credentials and influence are communicated via print, web, email, mobile and social media channels

We are business and finance content specialists and one of Australia’s most unique custom content agencies. We started our life as Burdis Marsh Partners P/L in 2004 and have re-branded the business to reflect our core skills.

C3 – Content, Channels and Communication

Our professional team understand business and finance; it’s all we do. This acumen allows us to develop content, publications and information for your customers that is unique and cuts through the clutter.

Our focus is to process work seamlessly with you to expand your influence, increase your customer loyalty and ultimately to create value for you.

We do this through content development that showcases your thought leadership, insight, relevance and values.

Our people

Craig Marsh


Craig is a founder of C3 and has rich experience in business working at General Management level for various domestic and international (private and publicly listed) media companies. He has conceptualised, launched and consolidated dozens of successful publications in the proprietary and client content space; these include business and finance publications for Westpac Business and Private Bank, AMP Hillross, AXA, Australian Institute of Company Directors, FINSIA, ASX and American Express to name a few. Craig has also extensive professional association, sponsorship and business development experience.

Graham Burdis


Graham is a founder of C3 and was formerly the CEO for a listed media business with operations in Pay TV, free to air TV, magazines, website and content creation services. He also has extensive experience with cinema, outdoor and newspaper media.

He has worked in media and content for both private and the largest multinational media companies. He also has experience in financial services, advertising and property development. He has also worked overseas mainly in Asia and advises businesses operating in Asia.
He is a member of CPA Australia and the Australian Institute of Company Directors.


Through our key personnel and a broad range of specialist writers we deliver unique and engaging content across the business and finance spectrum. Our content capability ranges from Capital Markets to Company Directorship, Investor Relations to Economics, Accounting to Risk Management.

Our process


We ensure that your content is available to your audience when and how they choose to consume it

C3 specialises in reaching time poor executive audiences

Depending on your target audience and their availability to access C3 will develop a channel strategy for you content using one or a combination of the following channels:

  • Hard copy – printed publication
  • Website – Section content, separate micro site, SEO
  • Email – e-publication
  • Mobile App – tablet and smart phone
  • Social media – Linked In, Facebook, Twitter


The art of effective communication is creating news

We all receive both verbal and visual communications every day from various sources – advice, promotional, directional, conversational etc. But how much can and do we engage with?

The key ingredient we use to decide which communications we engage with is value. Why is this communication valuable and important to me?

C3 creates conversations between you and your target audience by engaging them with valuable news and information. In order to achieve this we explore the following:

  • Who is the target reader?
  • Your core reason to engage the reader, what do you want to achieve?
  • Your current relationship with the reader?
  • Does the reader get similar news and information? From where? How engaging is it?
  • Are there any quality, value or information gaps in competitor communications?
  • What format does the reader receive communications and what are their visual/design preferences?


At C3 we recognise the power and influence of information

We can develop new research assets for your business to provide powerful and cost-effective insights into your customer or membership base.

Your research results and analysis can be repackaged for internal use and directed to different market segments you wish to influence. This improves your research investment and extends the use of the acquired information.

  • C3 is a Member of Apple iOS Developer Program.

We regularly produce the following sentiment surveys:

Directors Sentiment Index (DSI)

Ethics Benchmark Index (EBI)

Get in touch

Phone 02 8072 9975

Level 5, 352 Kent Street, Sydney, New South Wales 2000, Australia

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